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Call to action (CTA) is the part of your text that encourages your readers to do something. What should the user do after reading the advertisement? The answer to this question is the CTA. You see such calls regularly: bloggers ask to subscribe and like, brands get people to visit their website and buy a product. But how do you create an effective CTA?
There are several rules for an engaging call to action
Use verbs
A call is always an action, which means it’s better to use verbs: press, hurry up, subscribe, go, pick up, sign up and so on. Give clear instructions to your readers, so they know exactly what they need to do.
One ad campaign — one call to action
You don’t need to give several calls at once — visit the website, watch all relevant Instagram stories, or follow. It doesn’t work that way in a world where attention doesn’t linger on an object for more than a few seconds. Don’t force users to choose and think about what to do, because, most likely, they will decide to just leave the page.
Be clear
There is no need to recall complex metaphors and epithets. It’s better to just explain how your readers will benefit if they do what you ask them to do. For example: “Subscribe and get a checklist on what to bring on a hike”. Then beginners in tourism will go to your account to find out important information.
Don’t be afraid to write calls to action
CTA helps you increase clicks, conversions and sales. A call to do something is unlikely to make a post worse: often, for example, a person reads a blogger’s page without following and asking them to click on the “Follow” button will not be superfluous. Try different formats and analyze which phrases motivate your audience to act!
