Table of Content
- How does the job of an art director and photographer help you in blogging?
- Are there any favourite bloggers whose visual aesthetics you like?
- In what situations and when will the templates from our pack be useful? What do you think?
- Could you please tell us about several techniques of work with the light?
- Do you stick to certain colours in the blog?
- Do you use any principles of photo layout in the newsfeed?
- What is the work life balance for you?
- How you got Telegram-channel started and at what moments do the ideas of posts come to you?
We’ve met Sofia Dozorets (@sofiadozorets), art director, photographer, blogger, and owner of the telegram channel With u with love. We asked her how to create a blog as calm and aesthetic as Sofia’s and how to be productive and stay in harmony with yourself.
How does the job of an art director and photographer help you in blogging?
A lot. These professions are close. For example, skills of an art director help me to work with color and newsfeed planning, and the experience in photography helps to work with the composition, the colour correction and the light. And vice versa – thanks to the management of the Instagram account, I learn very quickly about new visual trends, which I use then in my projects.
In my opinion these professions originate from the creativity. Observe, notice and broadcast. I am inspired and want to inspire others to see the beauty around and inside us. It is difficult for me to separate one from the other, because the approach through the prism of a certain aesthetics is the same for me in all my activities.
Are there any favourite bloggers whose visual aesthetics you like?
There is a huge amount of beauty on Instagram, unfortunately, I can’t name some particular bloggers. For me, the main source of inspiration remains offline – personal communication, travel and nature.
In what situations and when will the templates from our pack be useful? What do you think?
At any moment when you feel that you want to fix your “now”. It doesn’t matter whether it is going to be this particular moment or something from memories, our pack is a great way to do it. I think it turned out to be very sensual and personal. About external and internal beauty.
Sofia, you're a photographer, we're fans of your atmospheric shots. Could you please tell us about several techniques of work with the light?
Do you stick to certain colours in the blog?
Certain palettes are formed by themselves and they also replace each other by themselves. I don’t have strict limits on which colours can be used and which can’t. It happens intuitively. It can be compared to the seasons. The palettes and scales that nature creates are the best guides to colour combination. We understand it on a sensory level and through associations. For example, there will be no saturated yellow or delicate pistachio shades in the November foggy palette, and on a hot summer day they will be basics, and so on. I often have these inner palettes formed during my trips. Nature is my mentor and the main source of inspiration.
Do you use any principles of photo layout in the newsfeed?
Try to observe the harmony of composition, shapes and colour combinations. And I always try to have more “air” in the newsfeed.
What is the work life balance for you? Do you face burnout? Looking at your content, it seems that you are in Zen all the time 🙂
This is my favourite question. I couldn’t figure it out for a very long time. I’m lucky, I’m doing what I love. I am the perfect combo for the burnout. I always immersed in work processes very much, I give myself up to the hub and do not notice the time, I am a terrible perfectionist 🙂 After I have started practicing mindfulness, I have better understood how much rest I need to feel good. Over the years, it became clear that I need to put exactly as much time on vacation as I give to work processes and not less. As the best projects come when you have had a good rest. I can`t say it works for everyone, but it doesn’t work any other way for me.
We really love your telegram channel. Tell us how you got it started and at what moments do the ideas of posts come to you?
One day a friend of mine wrote me that I needed to launch a channel. I was reluctant at the time because I didn’t have enough time for Instagram, and there was another platform, the one I didn’t understand at all. But she kept answering all my stories and asking me to send her some shots because they inspired her and she wanted to put some of them on her phone screen saver. This girl was not the only one among my followers who asked me for such thing. At some point, I just gave up and decided that it would probably be really easier even for me.
After some time, I realized that in addition to photo content, I want to send short reminders to the channel for myself actually. I`ve realized I want to have something like a small diary where I could share something in a moment — my thoughts, phrases from conversations with friends, quotes from books, music, and everything that gave me a feeling of fullness. Without the reference to any events, without visual design, without all that I demand from myself sometimes in the management of the Instagram account. And then my channel acquired the image it has. Everything I want to send to myself, remember or remind is sent to the channel.
I love my channel very much and I am infinitely happy that I`ve created it one day. And I thank the people who encouraged me to do this and supported me.
